We are now in the "You know what? Fuck it!" era of politics. This is being exhibited during elections and referenda and by politicians themselves as throwing caution to the wind - or simply blurting out exactly what's on their mind rather than fudging and waffling.
The YKWFI trend can be good or bad, depending on your viewpoint, and you might be delighted with certain manifestations of YKWFI while despairing at others. These moments are not necessarily limited to one end of the political spectrum.
Brexit in the UK and the election of Donald Trump as US president are the two most obvious manifestations of YKWFI. This is not to insult those who voted leave or for Trump - indeed, for many people, to have the YKWFI moment in the privacy of the voting booth in either the EU referendum or the last US presidential election was not necessarily because of stupidity or paucity of intellect* or lack of serious thought and soul-searching before polling day. For many, the YKWFI moment was borne of desperation, of years of feeling neglected, of wanting change even if might seem unpalatable to others, of figuring their vote could lead to an outcome that was a risk worth taking.
But it's not just voters who are having YKWFI moments. Obviously, Donald Trump's still-fledgling political career has been one big YKWFI moment after another, usually tweeted from his toilet. Anna Soubry, rocking a drunk-office-worker-at-All-Bar-One-at-5:45pm-on-a-Friday vibe, said exactly what she thought about Trump (a "dickhead"), Jacob Rees-Mogg (he's running the country) and Boris Johnson ("he should have been sacked weeks ago") on Channel 4's The Last Leg a few weeks ago.
Baroness Sayeeda Warsi, meanwhile, told audience of The Last Leg that there are "some nice Tories", implying there are plenty of bloody awful ones too.
And speaking of the bloody awful Tories, the Cro-Magnon spectre of Dominic Raab had a YKWFI moment combined with a potent brain fart when he told Andrew Marr to "forgive me if I don't keep a laser-like focus on the substance" of what EU representatives are saying in relation to the rights of EU and UK citizens. Except, as the new Brexit secretary, that is exactly the kind of thing he needs to focus on - still, within days of his appointment Theresa May had a panic-stricken YKWFI moment of her own and watered down his job description. Raab has a great future outside of politics as the bouncer of a nightclub with a misspelled name, such as Pryzm or Khlamydya.
Theresa May, who usually comes across as the quivering lovechild of an unconvincing used car sales man and a virgin at an orgy, then had another YKWFI moment on Marr when she revealed that Donald Trump told her she should "sue the EU". It was the boldest, coolest thing she has perhaps ever done. She seemed relieved when she said it. And she said it twice, with the gusto of my late Aunty Nance deciding to have a second sherry at Christmas.
She may be an incompetent Prime Minister but in that one YKWFI moment, she exposed Donald Trump as an undisputed idiot. To simply sue the EU is a typical Trumpian YKWFI reaction. As someone who favours bullying capitalism, his solution for eliminating competition or getting out of paying his bills is to lawyer up and drive smaller businesses to the brink. Trump would not have been able to elaborate on any relevant laws for suing the EU or explain exactly what Theresa May was meant to sue the EU for - instead, he would just assume she could foist that task onto a hapless lawyer.
Regardless of how Brexit pans out, it will finish her with rocks and hard places at every turn - if we leave the EU with no deal next year and chaos ensues, she will be blamed because everyone else who should be taking responsibility has resigned; if anything close to the Chequers deal-that-was-really-just-an-absurd-laundry-list happens, she will have no credibility with anyone; and if she decides to call the whole thing off, that will delight half the country and enrage the other half, give or take those whose reaction will be "meh" with a hint of "whevs".
Whether Theresa May will have any more YKWFI moments between now and March 29 remains to be seen, but she has nothing to lose if she does. Whether the rest of the country will lose as a result of any future YKWFI moments she may have is anyone's guess.
* Disclaimer: The YKWFI Brexit voters who Googled "what is the EU?" the day after the referendum or voted leave but didn't really want to leave the EU and bovinely moaned and gasped about this on the news on 24 June 2016, however, are not deserving of sympathy. They genuinely are stupid.
Photography by Bill Smith/Flickr